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{image: ali stephens by matthias vriends mcgrath for elle US, august 2010 via picsandmodels}

Volkswagen India has a potent hatchback in its hands, the Polo. The Volkswagen Polo’s build quality matches cars that are several segments higher. The bold crisp look of the Polo and the VW badge has fetched a substantial amount of bookings despite its high cost tag.
The Volkswagen Polo received a first rate number of bookings and VW India is unable to meet the demand for the Polo. The Polo has a waiting period of 4 to 6 months currently and there's numerous customers who are growing impatient and cancelling their bookings. That’s the saddest thing that can happen to a carmaker.
Volkswagen India has delivered 4,500 Polos so far and it's an order backlog of over 10,000 currently.
The Volkswagen Vento would be reaching showrooms by the finish of this year and they feel the Vento (if priced well) could run off to become a immense success and receive a sizable number of bookings. This might further add to Volkswagen’s woes as order backlogs would continue to increase leading to losing customers because of long waiting periods.
VW India could also delay the Vento’s launch till they clear the order backlog for the Polo sufficiently.

Ford Ships 1st consignment

The Figo is already topping the sales charts, & with the rising worldwide demand for compact vehicles, Ford India designs to speed up their exports & enhance their business growth.

This way, they require to establish India's reputation as a chief regional auto manufacturing hub. In South Africa, Ford India hopes to meet the demands of 123 dealerships by mid-July & also export 5,000 cars by year finish. The Ford Figo had made its debut in March, & since then it's generated over 24,000 orders for Ford India.

Its success can be further seen in the 7,269 units sold this June compared to a mere 1,982 units last year. The recent Figo shipment also hopes to establish an export relationship between Ford India & Ford South Africa. Other potential markets at the moment are in the Asia Pacific region. Ford India will be increasing its capacity to about 1.40 lakh units, with its Maraimalai Nagar plant producing about four lakh units with two shifts.