Design-conscious Italy inspired the new Ford Figo's name is colloquial Italian for "cool." From the front it is typical ford design - like we have seen in Ford Fiesta and Ikon in India - A big front air dam below the grille which gives Figo a very distinct & aggressive look. At the rear Figo it resembles "Fusion" a lot with high mounted vertical tail lamps in D-pillar. Ford Figo features a fresh, contemporary shape that will be a distinctive alternative to traditional brands in this segment. The design language conveys a dynamic spirit of energy in motion.
Quality, substance and generous proportions are clearly evident in the design of the Ford Figo, which features a solid stance, an invitingly large interior and a vibrant, youthful character. Its package is right-sized for the market, which is predominated by congested urban driving conditions. From its modern headlamps, grille shapes and sculpted bonnet of its distinctive face to the subtle integrated spoiler and chamfered window shape at the rear, Ford Figo is filled with kinetic design touches. These also include sculpted shapes to the body side - chiseled front fenders, a "comet tail" undercut in the doors and additional light-catching sculpting in the lower body side - which combine to communicate the solidity, substance and protective safety of its design.