Ford has said that it will launch its new U. S. version of the Fiesta compact car in India by this summer. Ford plans to upgrade the current Ford portfolio in the emerging countries such as Indian and countries in South America. Ford has devised promotion campaign called New Fiesta Movement campaign to increase awareness about the car.
The company will launch in the U. S early this summer. Connie Fontaine, Ford brand content and alliances manager said that Ford has recruited agents who are local market entrepreneurs, artists, musicians or in other creative industries. Ford has received a good response from the first program and second program.