Tuesday, May 19, 2009

{inspiration: front row}

. . . Freida Pinto, front row, alongside Kate and Claudia, at Chanel

{image: chanel via paulette ink

Ford begins production of EcoBoost engines!

CLEVELAND, May 19, 2009 – Ford Motor Company today marked the start of production of its advanced fuel-efficient EcoBoost engines at Cleveland Engine Plant No. 1 – a key step in Ford’s plan to deliver leading fuel economy across millions of vehicles.

Ford invested $55 million to retool and reopen the plant, which had been idled in 2007. Approximately 250 employees are returning to the plant to build the new engines.

EcoBoost technology combines turbocharging and direct gasoline injection to deliver up to 20 percent improved fuel economy, 15 percent fewer CO2 emissions and superior driving performance compared with larger displacement engines. The “downsize and boost” strategy provides consumers better fuel economy without sacrificing the power they want for driving performance.

“This launch of the first EcoBoost engine is a significant milestone in Ford’s overall commitment to deliver affordable fuel efficiency for millions,” said Barb Samardzich, vice president, Global Powertrain Engineering. “We’ve spent the past two years developing EcoBoost technology and now our customers will finally have the opportunity to experience what this engine delivers, the power of a V-8 with the fuel economy of a V-6.”