Thursday, August 27, 2009

2010 Mazda CX-7

Mazda CX-7 is one of the world's first production SUVs to combine a sporty design and driving experience with SUV practicality and roominess. Since its launch in 2006, this unique sports crossover SUV has steadily gained in popularity around the world, selling about 190,000 units and winning 15 automotive awards. In Europe, it found more than 30,000 owners in the growing non-premium compact SUV segment in less than two years. Europeans are attracted to its sporty design, its fun-to-drive nature and its mix of everyday practicality, roominess and quality feel.

The new facelift model refines this package of attributes even further and is engineered to be more sophisticated, sustainable and emotionally appealing. While retaining the sporty nature of the original model, the facelift improves ride comfort and handling stability, and combines this with lower noise levels in the cabin for a more sophisticated interior environment. It is also more sustainable with the introduction of a new, clean-running diesel that delivers high power and torque, low fuel consumption and Euro Stage V compliance. The design of the facelift received updates to make it even more emotionally appealing with a new, more dynamic Mazda family face, premium exterior detailing and a higher quality feel. And updated suspension settings further refine its driving performance.


At launch in 2007, Mazda's sports crossover SUV featured an advanced design that gave it an emotional appeal usually reserved for sports cars. Taking this as their basis, designers of the facelift enhanced Mazda CX-7's sporty nature and sophisticated character even further. They introduced a new, more dynamic front end, improved build quality and added premium details for a sense of refinement.

Exterior Design - Now even More Dynamic

The facelifted Mazda CX-7 is just as sporty-looking as before with an extremely flat A-pillar angle of 66º, a rising belt line and roof spoiler, powerful wheel arches (inspired by Mazda RX-8 sports coupe) and large wheels. This is enhanced for the facelift with an all-new lower five-point grille. It looks larger and more aggressive - reflecting Mazda's new-generation design language introduced with the new Mazda3 - and is framed by chrome mouldings for a premium look. New front fog lamps are introduced as well. These are embedded in a bezel design that is more vertical than before, and whose top outer corners are points that seem to flow into the fender panels.

New visual enhancements continue on the sides and rear of the Mazda CX-7 facelift. Chrome-plated mouldings are now placed at the bottom of the doors, around the side windows and just below the large Mazda logo at the rear, and a new and larger roof spoiler is available (all depending on grade).

New 18- and 19-inch alloy wheels complete the exterior updates. Their three dimensional designs add to the vehicle's sporty character. The list of seven exterior colours has been updated with Aluminium Metallic, Stormy Blue Mica and Sparkling Black Mica.

Interior Design - Enhanced Quality Feel

SUV roominess and practicality, combined with an ergonomic cockpit, sporty touches and high craftsmanship, were an appealing combination of the original Mazda CX-7. The facelift has all this plus updates that are meant to enhance the interior's quality look and feel even further. There is a new trim and dashboard material with dimples and round edges that give these surfaces a higher quality feel and make them more dirt resistant. The steering wheel is newly designed and includes more control buttons. The instrument cluster in front of the driver gets new dials and white pointers for a three-dimensional look, and new blue-ring illumination.

Stretching across the dashboard is a redesigned double-roof hood. It now rises in the middle to make room for a new Multi-Information Display (MID). The audio panel is also updated with either piano black or metal-look edging on the sides.

Other quality enhancements include new low-glare chrome plating on the vertical spoke of the steering wheel, and the chrome rings around the air vents in the centre and on the sides of the dashboard. Soft padding is introduced for the door-trim armrests and the centre console lid (depending on grade). When combined with the facelift's two interior colour schemes of black or sand beige (depending on grade), these details give the Mazda CX-7 facelift a high quality feel.

A Refined Driving Experience

The Mazda CX-7 facelift is a practical and roomy vehicle that meets the needs of various lifestyles in a way that is both sporty and sophisticated. The facelift updates this successful combination with enhanced ride comfort, a quieter cabin, improved ease-of-use and a long list of standard and available equipment for a refined driving experience.

Enhanced Ride Comfort and a Quieter Cabin

The original Mazda CX-7 was one of its segment's most sophisticated vehicles, and this aspect is carried forth with the facelift. Its body shell's torsional rigidity is increased by 5 percent, which improves ride comfort and softens the road noise.

The engine line-up now includes a new-generation 2.2-litre turbo diesel that is one of the quietest and most refined in the non-premium SUV segment. Its aluminium lower block, for instance, is mounted to the cylinder block at 18 separate points for extreme rigidity and low engine noise. A front chain drive cassette-type balancer shaft helps reduce engine noise and vibrations, and a special rear-wheel torque control of the diesel version suppresses resonance in the rear drivetrain.

The bonnet and engine compartment noise insulators have been improved to efficiently suppress highfrequency noise. New insulators are installed on the suspension towers and the wheel housings. New urethane foam used in the A-pillars, and a thicker dash insulator and floor mat are used for the first time.

Mazda CX-7 facelift's high-performance DISI petrol version also has NVH (noise, vibration and harshness) updates, including new suspension tower insulators and new engine compartment and dash insulators that are denser and better at keeping noise levels in the cabin low.

Wind noise is lower than ever before, too. NVH engineers counteracted the noise that side winds make when striking the A-pillars by using a large moulding that prevents air separation. This can cause a major pressure difference at this part of the car, which increases noise. The new moulding keeps the air from separating and results in a significant reduction of wind noise into the cabin.

Sporty and Easy to Use

Like its predecessor, the Mazda CX-7 facelift makes it easy to enjoy its powerful engines. The cockpit's ergonomic design is unusually sporty for an SUV. The front seats offer good side support and comfort on longer trips with wide seatbacks and continuously variable lumbar adjustment. The shift lever is placed high and forward to make sporty shifting easy and fun. The facelift cockpit gets two new features for increased comfort and ease-of-use: the front and rear armrests are now made of new soft material for a premium look and feel, a new driver's seat position memory system for up to three individual settings is introduced (depending on grade and market), and the front passenger seat now comes with 4-way power adjustment.

Providing the driver with all necessary vehicle information on one compact screen is Mazda's new Multi- Information display (MID). It shows all essential vehicle and navigation info - placed next to the driver's field of vision for a minimum of eye movement while driving - and a new MID switch on the right of the steering wheel allows switching between displays without the driver taking his hands from the wheel. The MID includes audio system info, settings and maintenance reminders like volume settings for warnings, switching between km and miles, and even on/off settings for displaying regular service inspections like tyre rotation, etc. The trip computer readout shows current fuel consumption rate, average fuel consumption rate, distance-to-empty and average vehicle speed.

New Equipment Added to a Long List of Premium Features

The facelifted Mazda CX-7 has an extensive standard equipment package: AM/FM radio and CD player with MP3 capability, one-touch power front and rear windows, remote central locking, cruise control, and an anti-theft alarm system (depending on grade and market).

New leather seats with front seat heating, a Bose® premium audio system with Centerpoint® surround sound and nine speakers, Xenon automatic headlamps and rain sensor wipers, and Mazda's Advanced Keyless Entry & Start System are also available either optionally or as standard (depending on grade and market).

New equipment added to the facelift leaves nothing to the imagination. A rear-view camera system helps the driver park and drive safely in reverse, and a Rear Vehicle Monitoring (RVM) system alerts the driver when a vehicle is approaching from behind or driving in the blind spot. The all-new navigation system with TFT colour display can be controlled with buttons on the steering wheel. It is easy to read and stores its data on a Secure Digital (SD) card (depending on market).

Bluetooth® technology has been expanded for Mazda CX-7 facelift, which not only allows hands-free use of Bluetooth® equipped mobile phones, but also lets passengers play music from a wireless MP3 player on the car's audio system. The driver can control the player using either the audio panel or the buttons on the new steering wheel. MP3 players can also be played on the car's audio system by plugging them into the AUX jack in the centre console box.

SUV Practicality with Improved Storage Space

The facelifted Mazda CX-7 has plenty of room for five adults to travel in comfort with their luggage. It is an ideal vehicle for active lifestyles with rear seats that fold down 60/40 by pulling on a latch on the side trim of the boot using Mazda's Karakuri system. A lip at the rear seats helps prevent heavier items from sliding forward, and a reversible water-proof board in the boot floor for carrying dirty items without staining the carpet.

There are numerous storage compartments placed around the cabin. The large centre console box holds up to 4.8 litres and has been upgraded for the facelift model with two new storage compartments at the top for more small-item storage. One of these is a 0.9-litre tray that is ideally shaped to hold a mobile phone, an MP3 player or sunglasses. And the tray at the bottom of the centre panel is now equipped with a rubber mat so that small items do not slide around.


Mazda CX-7 facelift now offers customers in Europe two All-Wheel Drive, powertrains to choose from. New to the line-up is Mazda's new-generation 2.2-litre common-rail turbo diesel that combines high power and torque with low fuel consumption and emissions. Still available is the extremely sporty 2.3-litre turbo petrol engine with direct injection.

MZR-CD 2.2 - New Powerful Turbo Diesel for Europe

The lively MZR-CD 2.2-litre common-rail turbo diesel produces 127 kW/173 PS at 3,500 rpm and a massive 400 Nm of torque at just 2,000 rpm. It accelerates the Mazda CX-7 facelift in 11.3 seconds from 0 to 100 km/h and allows a top speed of 200 km/h. A newly developed variable-geometry turbo charger and a special intercooler that has been optimized for the Mazda CX-7 facelift contribute to quick, powerful response at engine speeds as low as 1,600 rpm.

The common-rail system optimises combustion for high efficiency. It maximises fuel injection pressure, using a special fuel pump and 10 very small (0.119 mm) injector holes, to achieve injection pressure of up to 200 MPa, one of the industry's highest. This allows very precise injection timing, which engineers used to optimize the number of injections per cycle and to control the amount of fuel sprayed into the combustion chamber.

Low Fuel Consumption

The Mazda CX-7 facelift with the MZR-CD 2.2-litre turbo diesel is not only exciting to drive, it's also frugal at the pump for such a sporty SUV with so much room and versatility. It needs just 7.5 litres of fuel per 100 km (combined) by employing a low compression ratio of 16.3:1 (for a compact SUV), a small turbo charger, improved intercooler efficiency and special gear ratios. It also uses highly responsive injectors that achieve a minimum injection interval of just 200 μs, which makes injection about 30 percent faster, and allows strict control over the amount of fuel used during injection.

Cleaner-Running and Euro Stage V Compliant

The MZR-CD 2.2-litre turbo diesel complies with Euro Stage V emission standards and is combined with the latest Mazda exclusive exhaust-gas treatment technology. Its newly-developed diesel particulate filter (DPF) is made from a ceramic material with high thermal resistance that includes a special Mazdadeveloped catalyst. The catalyst uses oxygen stored in the base material, in addition to the oxygen present in exhaust gases, to improve combustion of soot emissions. By increasing the volume of oxygen, this system makes regeneration of the filter faster and more efficient. In fact, Mazda CX-7 facelift's DPF needs to regenerate (in the NEDC mode) only half as often as conventional systems, and each regeneration process takes only a third as long. After exhaust gases have been purified of particulate matters, they pass through Mazda's newly-developed Selective Catalytic Reduction (SCR) system to significantly lower NOx.

MZR 2.3 DISI Turbo - The Original High-Performance Petrol

The petrol version of the Mazda CX-7 facelift inherits the original model's acclaimed MZR 2.3-litre DISI Turbo engine. Its direct-injection technology has a host of advantages over intake manifold petrol engines. Torque is about 10 percent higher at 3,000 rpm, because of the cooling effect caused by injecting petrol directly into the combustion chamber. For the Mazda CX-7 facelift, the DISI petrol is improved even further. Its piston crowns now have a dish-shaped cavity that improves the air-fuel mix and contributes to better combustion during engine warm-up. Fuel is now injected not only during intake, but also during the compression stroke for a richer mix around the spark plugs and increased combustion stability. The MZR 2.3-litre DISI Turbo produces 191 kW/260 PS at 5,500 rpm and a high maximum torque of 380 Nm at a low 3,000 rpm. It responds quickly to pedal movement, accelerates the Mazda CX-7 facelift in 8.2 seconds from 0 to 100 km/h, and allows a top speed of 211 km/h.

Six-Speed Manual Transmission

Both engines feature a manual six-speed transmission with a compact three-shaft design carried over from the original model. It has triple-cone synchronizers for first, second and third gears, and a double-cone synchronizer for fourth gear, to deliver smooth and precise shift characteristics. It uses low-viscosity transmission fluid for easy shifting, even when the engine is cold. The diesel's sixth gear ratio has been configured as overdrive for maximum fuel efficiency.


The body shell of the Mazda CX-7 facelift is more rigid than the original model, and delivers improved ride comfort and even better handling stability. The suspension system is specially tuned for each engine to provide predictable linear handling and the same superior straight-line stability the original model is known for. Coupled to Active Torque-Split All-Wheel Drive, this updated chassis makes the Mazda CX-7 facelift sporty and nimble.

Increased Torsional Rigidity for Improved Ride Comfort and Handling Stability

The original Mazda CX-7 body shell was ahead of its time at launch for its combination of high rigidity and low weight. Local reinforcements and high and ultra-high tensile steels were used for the body shell, which helped avoid unnecessary gain in weight while delivering some of the best body rigidity in the segment.

The Mazda CX-7 facelift inherits this body shell and adds new rigidity-enhancing measures for a 5 percent increase in torsional rigidity, which enhances handling stability and helps to reduce road noise and vibration for a quieter cabin. When combined with new dampers with a smoother stroke, this achieved an increase in overall ride comfort for the Mazda CX-7 facelift.

Weight gain had to be avoided as well, which would have negatively affected fuel consumption and handling. Engineers used advanced computer aided analysis to achieve both these goals. They applied reinforcements only where it was most effective, and used strong lightweight weld bonds (with advanced adhesives) wherever possible. Stiffness was increased for the facelift at the rear wheel houses, the door openings, the B-pillars, the shelf gussets and the underfloor frame (diesel only).

Suspension and Steering

Mazda CX-7 facelift inherits the passenger-car-like MacPherson strut front and multi-link rear suspensions from the original model, refined for the facelift to deliver even more linear handling and performance feel. New dampers are introduced that give a smoother suspension stroke and improves straight-ahead stability and ride comfort. These supplement the front suspension's ball-type struts with low friction bearings, strong lateral force control springs, and six rubber mounting points. An enlarged castor angle is also used to optimise straight-line stability, while delivering excellent road feedback and grip when cornering. The rear suspension also gets new dampers and is specially tuned for the facelift. Its geometry ensures that the wheels suffer minimal camber change and maintain their near-vertical position even when cornering hard, which is vital to a high-torque, high-performance vehicle like this.

While the high-performance DISI petrol retains the hydraulic power-assisted steering system from its predecessor, the new diesel uses electric hydraulic power-assisted steering for a great balance between fuel savings and good steering feel.

Electronically Controlled Active Torque-Split All-Wheel Drive

Mazda CX-7 facelift's permanent All-Wheel Drive, system employs Mazda's unique Active Torque-Split to translate the vehicle's high maximum torque to the road in a smooth and controllable way, regardless of which engine is under the bonnet. High-tech sensor technology of the All-Wheel Drive, system monitors the Mazda CX-7's steering angle, yaw rate, wheel speed, lateral G-force and throttle-valve position, to optimise traction in real time. The vehicle's All-Wheel Drive, control module then distributes torque between the front and rear axles using an electronically-controlled active-torque coupling mounted in front of the rear differential. The system distributes up to 50 percent of the engine power to the rear axle for an optimal torque split in all situations.

Safety & Environment

The Mazda CX-7 facelift inherits one of the segment's most comprehensive safety packages from the same vehicle that received the highest ranking of any compact SUV tested by the USA's National Highway Traffic Safety Administration (NHTSA) in 2007. For the refreshed model, several new active safety features are added for even more peace of mind.

Mazda's Rear Vehicle Monitoring (RVM) system is newly introduced to the CX-7 facelift (depending on grade and market). This system uses radar sensors in the rear bumper when the vehicle is travelling at 60 km/h or faster to monitor vehicles driving behind the car. It warns the driver if a car is approaching from the left or right rear, or is in the blind spot, by illuminating a warning lamp in the door mirror on the relevant side. If the driver turns on the indicator on the side of the approaching vehicle, a warning buzzer sounds and the warning lamp flashes.

Other new active safety features include a rear-view camera that uses the MID display to assist while driving in reverse or parking, a tyre pressure monitoring system, and Emergency Stop Signal (ESS) that automatically flashes the rear hazard lamps whenever the driver brakes abruptly.

If the driver needs to slow down, he can rely on the Mazda CX-7's large ventilated disc brakes in front (320 mm) and rear (petrol: 302 mm, diesel: 325 mm), a 10.5 inch outer diameter brake booster and a long-stroke master cylinder for reliable deceleration with light pedal effort and short pedal travel. Standard are DSC with TCS, ABS, EBD, Emergency Brake Assist, automatic headlamps and rain sensor wipers (depending on grade and market).

The Mazda CX-7 facelift body shell and cabin are engineered with Mazda's extremely strong 'Triple-H' body structure that effectively resists impacts from various directions and helps protect the occupants. The front sub-frame delivers high energy absorption in case of frontal impact, and has a special joint part between the front side member and the sub-frame that redirects impact energy downward away from the cabin. This additional front sub-frame is also designed to help prevent Mazda CX-7's front end from 'climbing up' onto the bonnet of an oncoming car in a head-on collision. At the rear, the high rigidity structure includes an impact absorbing zone to better protect the fuel tank in case of a rear-end impact.

Inside are front seats designed to help protect the neck and chest in case of rear impact. They have an optimised head restraint position, reinforced attachment area, and a strengthened seat back frame structure that keeps the front occupants' head and chest supported against the head restraint, which helps avoid whiplash. Standard for all versions of the Mazda CX-7 facelift are front, side and curtain airbags, a collapsing brake pedal that helps reduce the chance of leg injury to the driver, ISOFIX safety seat mounts and top tethers in the rear seats, and pillar trim with energy absorbing ribs.

Environmental Efforts - 95 percent Recyclable

The Mazda CX-7 facelift reflects Mazda's ongoing efforts to build cars in a way that has less negative effect on the environment. This begins at Mazda assembly plants in Japan, which were ISO 14001 certified (an environmental management standard) over ten years ago - including the Ujina 2 plant in Hiroshima, where the Mazda CX-7 is assembled. Mazda also uses a unique three-layer paint system that reduces CO2 by 15 percent and volatile organic compounds (VOCs) in the paint by half.

At the end of its life, the Mazda CX-7 facelift, like all current Mazda models, is roughly 80 percent recyclable. The remaining 20 percent, most of it plastic rubber and glass, is named with ISO standard material labels so it can be sorted out and easily recycled and recovered. Mazda even recycles the materials from damaged bumpers to make new bumpers. If parts have to be discarded at the end of the vehicle's life, they contain hardly any substances that would pollute the environment. No lead is used in the Mazda CX-7 facelift's fuel tank, wire harness and electro-undercoating; and it has no hexavalent chromium or cadmium in any components.

2010 Mazda 3 Sedan

The new Mazda 3 Sedan is perfectly positioned for the rapidly changing automotive market. It offers a mix of quality, styling, power, dynamics and fit and finish that meets the demands of today's customers. In typical Mazda fashion, this new Mazda 3 Sedan will offer standard and optional equipment not found on other cars in its class - exactly what buyers want when seeking compact cars providing outstanding value.

This model arrives with an impressive pedigree, for the first-generation Mazda 3 earned 90 major awards from expert critics and achieved 1.8 million sales around the world during the last five years. The Mazda 3 accounts for one third of Mazda's sales and even at the end of its build life, the first-generation version continued to earn accolades - a leading consumer magazine recently naming it as one of the most reliable compact sedans available.

Mazda 3 Programme Manager Yoshiyuki Maeda established ambitious goals for the latest embodiment of the company's most popular car line, "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda 3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration - whether they were in motion, seated in the Mazda 3, or enjoying its appearance from outside."

Describing what it takes to develop a true 'world car', Maeda added: "The development process began with careful study and identification of what features and performance qualities would be needed. That initial phase ended with my conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the Mazda 3's renewal effort and the development of the company's new world car."


Chief designer Kunihiko Kurisu's mission was to remain faithful to the Mazda 3's existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each subsequent new model with more emotional aesthetics is a longstanding Mazda tradition. The key Mazda 3 exterior design highlights are:
A move toward a more unified Mazda global 'family face'
A reinforced frontal identity which integrates the lower air intake with a more emphatic and instantly recognizable five-point grille
Major design elements focus on, or flow toward, the vehicle's central axis, to stress power and dynamism. At the front, fascia lines converge on the centrepoint at the bottom of the grille. At the rear, the boot lid's surface has a distinctive centre crease
A compact cabin, high deck surfaces, and flowing C-pillar features, which were inspired by the classic coupe profile, as seen on the 2009 Mazda 6
Bonnet and side surfaces which are shaped to reflect light and physical surroundings
A subtle wedge-shape and curving side character lines which are shared with other Mazda models, giving the Mazda 3 Sedan a strong sense of impending motion - like a predator poised to strike
A new Adaptive Front Lighting System with self-levelling bi-xenon headlamps - added as standard on Grand Touring models. The Mazda 3 Sedan is the first compact offered for sale in the US with such an advanced lighting system
Exterior design elements which contribute to the car's function by minimizing aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control

To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback Mazda 3 will arrive later.


Inside, the new Mazda 3 Sedan offers a sporty yet highly refined cabin - the dash sweeping dramatically from its centre to the sides of the cabin. The large gauge instrument cluster and centre stack are positioned to tightly link the driver's limbs and senses to the car's instruments and controls.

Studies into the range of motion helped position all controls at an ideal reach, while the slant of the instrument panel optimises operating efficiency and provides an attractive focal point. Key knobs and switches are positioned at the same level as the steering wheel and the gear level as part of an interior design which is based on Mazda's Human Machine Interface concept.

All the information a driver needs is readily available in one concentrated area - thereby minimising distractions from the road ahead. A Multi-Information Display is positioned high on the centre portion of the instrument panel to further reduce distraction. Navigation, audio, and trip computer information is provided in this convenient and easy-to-view location.

The front seat cushions have been extended by nearly an inch (compared to the outgoing car), in order to provide improved thigh support. Backrests are 1.4-inches taller and re-contoured for improved driving posture. For the higher grade models, the upper side bolsters have been canted inward for heightened torso support during aggressive cornering. A three-position memory function has been added to cars equipped with power seats - another first for the segment, and not offered at any price on any competitor's compact car. Upon approach to the car, the driver's seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob.

To provide a top-quality interior appearance, the number of parting lines is minimized and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin's ambience and sense of tranquillity. Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or AC switch, a change in illumination acknowledges that the command has been received.

Dual-zone automatic air conditioning is an option. Other special features that distinguish this car include: a BOSE 10-speaker premium surround sound system, connectivity for cell phones and portable media players, a dock for iPods, and Sirius satellite radio. An advanced keyless entry system includes push-button engine starting. Other options include rain-sensing wipers, heated door mirrors, leather upholstery, and heated seats.

Overall, the details included in the new Mazda 3 Sedan all contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish not found in other vehicles in its class, and in the current economic climate helps to position Mazda 3 Sedan perfectly for buyers seeking a way to spend less but get more.


The MZR 2.0-litre four-in-line engine delivers 148 horsepower at 6500 rpm (PZEV = 144 @ 6500 rpm) and 135 lb-ft of torque at 4500 rpm (PZEV = 132 @ 4500 rpm). Aluminium block and head construction saves weight while, in the interests of power and efficiency, four valves per cylinder are operated by dual overhead camshafts.

The new MZR 2.5-litre four-cylinder engine is borrowed from the larger all-new 2009 Mazda 6. It shares the same construction features of the 2.0-litre engine while upping output to 167 horsepower at 6000 rpm (PZEV = 165 @ 6000 rpm) and 168 lb-ft of torque at 4000 rpm (PZEV = 167 @ 4000 rpm). Both engines employ advanced electronic throttle actuation. Mazda's exclusive torque base control technology provides a highly linear acceleration response to every change of throttle pedal pressure.

A slick-shifting five-speed or six-speed manual transmission, as well as a five-speed electronically controlled Sport-AT automatic transmission, are available depending on the model. Sport-AT offers enthusiastic drivers the control of manual gear engagement with the convenience and comfort of a conventional automatic.

Fuel economy is exemplary and was a key to the vehicle's development. The Mazda 3 Sedan with 2.0-litre engine achieves 25 mpg in city driving with the manual transmission and 24 mpg with the automatic. The highway mileage with the 2.0-litre engine is 33 mpg with either transmission. The Mazda 3 Sedan with 2.5-litre engine also tops 20 mpg in all conditions. Equipped with the six-speed manual transmission, its city rating is 21 mpg, rising to 22 mpg with the five-speed automatic. The highway rating is 29 mpg with either transmission. Even though the new Mazda 3 Sedan is larger in every dimension - meeting the requests and needs of customers - Mazda engineers achieved fuel economy on a par with the outgoing car.

To refine the acoustic qualities of the Mazda 3 Sedan powertrains, extra attention was paid to tuning each engine's intake and exhaust system. Resonance chambers were implemented to quieten certain sound frequencies while reinforcing others, achieving a well mannered yet sporty sound during acceleration. The Mazda 3 Sedan 2.5-litre engine is equipped with dual tailpipes and specially tuned mufflers to reduce mid-range boom and objectionable high-frequency noise at high rpm.

Mazda 3 models certified to U.S. Federal exhaust emission standards are equipped with catalytic converters employing advanced single nanotechnology. It is used to embed individual particles of precious metals, which are less than five nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 per cent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.


The 2009 Mazda 6 offers one of the stiffest unibody structures on any Mazda vehicle and the lessons learned in developing that larger car provided major strides in structural stiffness in the new Mazda 3 Sedan. A stiff unibody provides a smoother ride, more confident handling, and improved agility with virtually no increase in bodyshell weight.

Re-engineered unibody joints and increased metal gauges in key areas help diminish the transmission of road and powertrain noise into the passenger cabin. Suspension anchor points are more substantial to provide the solid foundation needed to absorb steering and suspension forces. In addition to welded attachments, suspension towers are bonded to the surrounding unibody areas with structural adhesives. A combination of welding and adhesives - also borrowed from the 2009 Mazda 6 - is also used to increase the rigidity and collision deformation resistance at door opening locations. The stiffer door design also improves the effectiveness of weather seals that block moisture and noise from the interior.

A Mazda engineering approach called Aero Flow Management was used to optimize the flow of air around and through Mazda 3 Sedan body openings. Even though the front grille appears larger than before, it is actually 20 per cent smaller to ingest only the amount of air needed for combustion and cooling. An air guide attached to the front bumper directs the flow through the radiator where it is most useful. At high speeds, a bypass flap opens to minimize cooling fan drag.

Air flow along the sides of the body was improved during wind tunnel testing by placing deflectors near the tyres and by carefully tuning the upper-forward corners of the cabin. Subtle refinements in the shape of the A-pillars, door mirrors, windshield wipers, and tail lamps also contributed to the six per cent reduction in wind noise levels. The 0.29 drag coefficient (Cd) achieved by Mazda engineers is one of the lowest available in the compact class and highly beneficial to highway fuel economy.


There was no need to reinvent the Mazda 3's chassis design because the first generation achieved distinction as the best available in the compact class in terms of driving enjoyment, handling, and all-round poise. Subtle tuning changes were all that were required for the new Mazda 3 Sedan.

A rubber-isolated subframe in front supports the entire powertrain, the rack-and-pinion steering system, and the lower attachments of the coil spring MacPherson strut suspension. The independent multi-link rear suspension also uses coil springs with one trailing arm, two lateral links, and one toe-control link per side. Four-wheel power disc brakes with ventilated discs in front and solid discs in back are standard equipment. Dynamic Stability Control and Traction Control are available on all Mazda 3s, as standard on some trim levels.

To improve steering feel, the electro-hydraulic-assist rack-and-pinion steering gear is now secured at three attachment locations instead of two. The additional mounting point allowed a reduction in the stiffness of the bushings that support the steering gear to diminish the vibration transmitted over rough surfaces.

Resistance to body roll has been increased by recalibrating the monotube rear dampers for tighter control and by switching to a new, more substantial mounting arrangement for the front and rear anti-roll bars. At the front of the new Mazda 3, lower control arms, the subframe, and mount bushings are all stiffer to improve both steering response and cornering grip at the adhesion limit. A redesigned rear suspension crossmember is both lighter and significantly stiffer, also delivering improved handling.

The most notable change to the braking system is a new vacuum booster that provides a more reassuring response to light pedal efforts without disturbing the highly direct and linear feel inherited from the first-generation Mazda 3. Adjustments to the electronic brake force distribution programming enhance vehicle stability during mixed braking and cornering manoeuvres. The structural changes to the unibody help improve not only the rigidity of the brakes but also their linearity during high-g stops.

The Mazda 3 Sedan with 2.0-litre engine is equipped with 10.9-inch diameter front discs and 10.4-inch diameter rear discs while the more powerful 2.5-litre Mazda 3 Sedan is fitted with 11.8-inch front and 11.0-inch rear discs.


Providing the Mazda 3 Sedan driver with a better ability to avoid a collision by steering or braking safely out of harm's way is a fundamental aspect of Mazda's product development. Mazda's engineers strongly believe that the best way to help protect occupants in a crash is to engineer control systems in such a way that the crash is avoided in the first place. Carefully tuned electro-hydraulic power steering, a highly agile suspension system, and powerful disc brakes are standard Mazda 3 features. ABS, Dynamic Stability Control, and traction control are offered as standard or optional equipment - depending on grade.

Also, a new Adaptive Front Lighting System with self-levelling bi-xenon headlamps has been added as standard on Grand Touring models. The Mazda 3 Sedan is the first compact offered for sale in the US with such an advanced lighting system.

But in rare instances, a collision cannot be avoided. To cover these circumstances, all Mazda 3 models are constructed with a Triple-H unibody design employing efficient H-shaped steel reinforcements in the floor, side structures, and roof. This approach to energy absorption provides crush zones that better protect occupants from the impact forces sustained during rollover, frontal, side, front-offset, angled, and rear collisions. Six airbags and active head restraints are standard equipment.


Seemingly small changes can often deliver great gains. For example, the four-speed automatic transmission was switched to a five-speed unit in 2.0-litre Mazda 3 models, and subtle aerodynamic improvements were also made. These changes yielded a three-mpg improvement (10 per cent) in highway fuel economy.

To reduce consumption of hazardous materials, the new Mazda 3 Sedan uses no lead in its fuel tank, wiring harness, or undercoating. Hexavalent chromium and cadmium have also been eliminated from the list of materials. The toluene emissions from a new joint sealing compound are 90 per cent lower than before. Mazda's manufacturing plants adhere to the strictest environmental standards and contribute significantly to the many less obvious elements of Mazda's Sustainable Zoom-Zoom initiatives.

Efforts are under way to increase the scope of recyclable materials from 80 to 90per cent when a Mazda 3 Sedan reaches the end of its useful life. Moulded plastic parts are already labelled with ISO identification marks to facilitate sorting and recycling. Fascias, interior trim, and the instrument panel are made of polypropylene for easy reuse in those markets that offer it. Recycled material has been used to manufacture new plastic mouldings for the past four years at Mazda.

2010 Mazda 3 i-stop

The Mazda stand at the 2009 Geneva Motor Show is greener than ever before. One way Mazda achieved this is to develop unique idle-stop technology that shuts down the engine when stopped in traffic jams and similar situations as a way to reduce fuel consumption.

The Mazda 3 will be powered by the MZR 2.0L DISI engine with green idle-stop technology - Mazda's unique i-stop system. Developed solely by Mazda, it is the world's only idle-stop system that restarts the engine using the remaining energy in the pistons (with a quick help of the starter motor) by injecting fuel directly into the cylinder and igniting it to force the piston down. The benefit of combining a DISI engine with i-stop (originally called SISS: Smart Idle Stop System) is that the system restarts the engine about twice as fast, and quieter, than conventional idle-stop systems.

Combining these two Mazda proprietary technologies and further measures like aerodynamic modifications, help the new Mazda 3 achieve approximately 14 percent lower fuel consumption (combined) than the previous Mazda 3.

When the driver stops the vehicle (red light, traffic jam) the engine stops automatically and sets itself to be ready for a prompt restart. As soon as the driver presses the clutch, the engine initiates the restart procedure automatically. This is a totally neutral operation for the driver.

Mazda 3 i-stop Green Technology

When stopped at a traffic light or in a traffic jam, shutting off the idling engine can reduce fuel consumption by approximately 5 percent according to European city driving-mode tests. However, the drawback with conventional idle-stop systems is that they rely solely on the use of an electric motor to restart the engine. As such, they require a relatively long amount of time to achieve combustion in the engine when it restarts. In real-world driving, this means a lag between the moment the accelerator pedal is pressed down and the car begins to move, as well as vibration and noise.

The i-stop system for the new Mazda 3 leverages the DISI engine's direct-injection potential for improving fuel economy, restarting the engine quickly and quietly by injecting fuel directly into the cylinder and igniting it to force the piston down and set the crank in motion. The engine is controlled with precision to make this happen:

Special engine requirements

In order to use combustion energy from the initial stage of restarting the engine, and to start the engine quickly, the following three conditions must be satisfied while the engine is stopped. (1) The engine must be able to inject fuel directly into the combustion chamber and ignite it; (2) an adequate amount of clean air must exist in the combustion chamber of the cylinder where the fuel is to be ignited; and (3) the computer control system must be able to determine which cylinder to fire immediately after starting the engine. The i-stop system, therefore, must use a direct-injection engine that can deliver fuel to the combustion chamber at high pressure, and that can easily ignite that fuel. Mazda's MZR 2.0-litre DISI petrol is the ideal engine to achieve this.

Controlling piston position

The pistons are stopped in the appropriate position when the engine is stopped, an adequate amount of air is held within the combustion chamber, and the combustion chamber is properly scavenged to reduce the amount of unburned petrol. To this end, piston position is controlled by applying current to the engine's generator while the engine is being shut down. In doing so, it operates much like an electric motor, while using the signal from the crank angle sensor that monitors piston position as control feedback to stop the piston in the appointed position within its expansion stroke.

Special valve and crankshaft balance control

To scavenge the combustion chamber, the new Mazda 3 i-stop system momentarily opens the throttle valve slightly during the shut down process. (The throttle valve is normally closed when shutting off the engine.) Regular crank angle sensors are only able to determine forward rotation, which leaves them unable to monitor reverse rotation or to determine the correct piston position. Mazda's i-stop employs a crank angle sensor that is able to monitor crank rotation in both directions, enabling it to accurately determine the correct piston position. To maintain the proper crankshaft balance when the engine is stopped, it is rotated slightly in the reverse direction.

Faster restart + lower fuel consumption

These measures make it possible to properly inject fuel when the engine is restarted and control ignition advance, thereby allowing combustion energy to be used while the engine is stopped and to restart the engine in 0.35 seconds, roughly half the time required by conventional idle-stop systems. While Mazda's new i-stop system employs combustion energy to restart the engine, it is assisted by the starter for only the first few turns of the crank. This achieves the optimum balance between maximizing fuel savings while minimizing the amount of time required to restart the engine. As a result, it allows i-stop to reduce fuel consumption beyond what would be possible using combustion energy alone to restart the engine.

Driver support communication system

On the new Mazda 3 powered by the MZR 2.0 DISI engine, the i-stop system supports the driver by allowing visual confirmation of engine operation in relation to driving style. There is an i-stop on/off switch on the dashboard, and the driver cluster contains a light that displays "i-stop" when the system shuts down the engine in front traffic lights, for instance. When deactivated, an amber light shows that the i-stop system is not on.

Ensuring reliable operation

The new Mazda 3 i-stop system (only available with the MZR 2.0-litre DISI petrol) is equipped with an auxiliary battery that powers the system in the event that the main battery isn't properly charged or some similar problem occurs. This added control measure ensures that the driver can use the system naturally, without giving it a second thought. In addition, the system does not shut off the engine if the car is stopped on a road with an extremely steep grade, (greater than 14 percent incline).

2010 Mazda 3 MPS

Sharing the spotlight in Geneva is the next-generation Mazda 3 MPS, one of the world's most powerful front-wheel drive compact cars. It takes the all-new Mazda 3 hatchback as its base and raises it to new levels of driving excitement with an updated MZR 2.3-litre DISI turbo petrol engine, increased body shell rigidity and an evolved suspension. To this it adds exclusive design cues and materials to deliver a next-generation compact flagship that is even more fun to own and drive than the current model.

On top of its high performance level - one of the best in the category - the all-new Mazda 3 MPS was developed according to Mazda's long-term vision for technology development. Advanced Mazda engine and catalytic converter technologies mean the new model has an optimized power delivery, uses less fuel, and has cleaner emissions than the previous Mazda 3 MPS model.

Design - A More Expressive and Dynamic Design

The design theme for the all-new Mazda 3 called on the development team to evolve the model's visual identity to create a sportier, more aggressive appearance. The end result is a more emotionally appealing design that takes the sporty, agile compact nature of the all-new Mazda 3 hatchback to a new level of sporty refinement.

Exterior Design

Front end

A new air intake for the intercooler is introduced to the centre of the all-new Mazda 3 MPS bonnet, hinting at the power underneath. The front fender and front bumper designs are exclusive to the MPS, while subtle intonation added to the surface and character lines give the exterior an expressive and dynamic flair. The front grille and lower bumper sections share the same black metallic paint finish. These are framed by cylindrical bi-xenon headlamps and round fog lamps, to underscore the car's premium character (standard or option, depending on market).

Silhouette and rear end

At the sides, subtle wedge-shaped and curving side character lines, along with a side under spoiler, accentuate the car's sporty, low centre of gravity. The view from the rear features a large floating rear spoiler (depending on market) that balances out the tight look begun by the new front end and adds to the compact's aggressive image. LED tail lamps have an inner lens that adds a sense of greater transparency when the lamps are not lit.

One the segment's best for aerodynamic performance

The all-new Mazda 3 MPS has an exterior design that continues the current model's top aerodynamic performance. Beginning with the all-new Mazda 3 5-door hatchback, which has one of the segment's lowest coefficients of drag, MPS developers added a number of exterior features optimised for aerodynamic efficiency. These include the large front and rear bumpers, a large floating rear roof spoiler and front under spoiler. The result is aerodynamic performance that provides stability and easy control when travelling straight, changing lanes, or overtaking other vehicles at high speeds. The shape of the A-pillars and door mirrors were also designed keeping aerodynamic efficiency in mind, while increased rigidity around the door sashes, delivers improved sealing of the doors to reduce wind noise.

Wheels and tyres

Mazda introduces all-new 18-inch (18 x 7.5J) aluminium alloy wheels designed exclusively for the Mazda 3 MPS using the same design theme as the Mazda RX-8 wheels. These have a strong, three-dimensional form that helps the car look nimble and aggressive when seen from the side.

Interior design

Front seat area

The dashboard of the new Mazda 3 MPS is designed to give a roomy feel at the front. This is combined with a large centre console and a driver-orientated, wrap-around cockpit with just the right feeling of snugness. Exacting calculation was applied to designing the slant of the centre console and in positioning the gearshift lever closer to the driver.

New turbo boost gauge

The hoodless independent blackout speedometer and tachometer express sportiness through their design. The tachometer features a red MPS logo and a needle that travels 260 degrees as opposed to the 190-degree rotation on other Mazda 3 models. The instrument cluster for the all-new MPS also includes an LED turbo boost gauge positioned between the meters, which heightens the car's high-performance feel.

Semi-bucket front seats

The all-new MPS provides semi-bucket front seats for a great fit and exceptional torso and thigh support, a real must in a car this sporty. The front edge of the seat cushions is enlarged to improve the fit under the thighs, and the seatback length is extended to provide greater support. The MPS upholstery features an exclusive black base colour with a red graphic design and red stitching.

Materials and colour

Developers were careful in selecting materials and surface finishes for the interior that will excite the driver and passengers every time they take a seat in the car. Black is the keynote colour employed throughout the interior, while the seats and trim fabric have an organic red graphic design. This MPS-exclusive design is distributed throughout, with red stitching enhancing the sporty interior character on the steering wheel, seats, door trim, shift lever boot, and centre armrest.

Powertrain - Exhilarating Driving and Euro Stage V Compliance

The power and easy-to-control torque characteristics of the new Mazda 3 MPS turbo petrol engine are combined with an optimised gear ratio that ensures smooth shift operation for sporty driving. This is matched to a stiffer body, a suspension system with greater damping strength, Mazda's electro-hydraulic power assisted steering (EHPAS), as well as specially tuned brakes. Together, they deliver a high-performance package with precise, controllable handling, and powerful braking that is fun to drive on a daily basis.

Engine - high-performance DISI technology

The all-new Mazda 3 MPS is powered by Mazda's MZR 2.3L DISI Turbo, a high-power inline 4-cylinder petrol engine. This acclaimed engine has been further refined and now delivers a maximum output of 191 kW/260 PS at 5,500 rpm and the same generous maximum torque of 380 Nm at 3,000 rpm than the current model. This represents one the world's highest level of performance in a front-engine front-wheel drive sports compact.

High-performance compact

Pairing direct-injection with a turbocharger allows the engine to achieve performance that is on par with a larger displacement engine. Realising the right balance between lightweight and high rigidity through the effective use of high-tensile steel sheeting - including 1,480 MPa ultra-high tensile steel - means the new MPS body shell easily supports the top speed of 250 km/h and acceleration of 0-100 km/h in just 6.1 seconds.

Reduced fuel consumption and Euro Stage V

Yet, the new Mazda 3 MPS also delivers surprisingly good environmental performance and fuel efficiency for a car with this kind of power. Optimised aerodynamics helps reduce fuel consumption from 9.7L/100 km on the previous model to 9.2L/100 km on the all-new Mazda 3 MPS. Also newly introduced is the world's first single-nanotechnology, fast-reacting catalytic converter under the floor, which delivers cleaner emissions and Euro Stage V compliance.

High torque from direct-injection

The latent heat of vaporization generated by the MZR 2.3L Turbo when atomized fuel is injected directly into a cylinder at pressures of up to 11.5 MPa reduces the temperature in the combustion chamber (in-cylinder cooling effect) and improves air-fuel mixture charging efficiency. When compared to turbo engines injecting fuel via regular intake ports, this approach increases torque of the new Mazda 3 MPS by up to about 10 percent at around 3,000 rpm. This realizes a smooth flat torque profile with plenty of power that is easy to control using a single-scroll turbo charger. The intercooler is the same size as on the previous model, but the new air intake mounted on the hood delivers a supply of cool air that better ensures stable cooling performance.

Advanced torque management

The stiffness of the left and right drive shafts is optimized to minimize torque steer. Engine optimizations help to make this powerful, high-torque front-wheel drive vehicle easier to handle when enjoying a sporty drive. These measures include intake volume and boost pressure control that suppresses sudden torque peaks for smoother, more linear torque characteristics and steering angle sensors (all gears).

6-speed manual transmission

The transmission of the new Mazda 3 MPS uses a compact, three-shaft design that keeps the overall length the same as a 5-speed manual transmission. It uses a wide gear ratio setting that can fully exploit the wide torque band of the DISI Turbo engine, with a sixth gear that contributes to a quieter ride and improved fuel economy when driving at high speed. Each gear is set to a higher speed total gear ratio than on the previous model. Of particular note is the natural feel of shifting between first and second gear as the car picks up speed, as well as the smooth feel of successive shifts while accelerating.

Triple-cone synchronizers for first, second and third gears and a double-cone synchronizer for fourth gear optimize the amount of strength required to make shifts and establish the right balance between a short, responsive stroke and pleasing feel to gearshift operation. In addition, the transmission uses low-viscosity fluid, which greatly reduces the effort required for shifting when the engine is cold.

Chassis - Safe and Predictable

High body rigidity and specially tuned suspension

Based on the highly rigid body of the Mazda 3 5-door hatchback, the all-new MPS version adds reinforcements inside the front cowl member gussets to strengthen the joints between the rear suspension towers and rear floorboard, and employs a large tunnel member. These and other local reinforcements effectively increase body rigidity and greatly improve the new model's dynamic robustness.

Suspension system

The coil spring rates for both the MacPherson strut front suspension and multi-link rear suspension are modified exclusively for the MPS. Special tuning to support the high power of the MPS and provide satisfying driving performance also includes the introduction of larger diameter stabilizers than on the new Mazda 3 base model, and an increased span for the stabilizer mounts to achieve greater roll linearity. Special dampers for the MPS increase damping strength and combine with the coil springs and stabilizers to achieve higher roll stiffness than on the base model.

Newly-developed tyres

The Dunlop 225/40R18 tyres for the MPS are wider than on the previous model. By improving the grip of the tyres, the rigidity of their sidewalls and damping strength - along with the systems that bear the input from the tires, including body rigidity, suspension rigidity, and steering support rigidity - the new Mazda 3 MPS delivers response with a more direct feel, and a stronger sense of oneness between the driver and car. The result is a sporty drive that is more precise than on the previous model, even at high speeds. It delivers better response, greater stability and a flatter ride with fewer undulations, even when entering sharp curves or traversing wavy road surfaces. To ensure this, extensive high-speed test drives were conducted at Germany's Nürburgring.

Steering updates and EHPAS

The new Mazda 3 MPS now employs three highly rigid steering gear mount bushings instead of the two used on the previous model. The system also features electro-hydraulic power assisted steering (EHPAS), which adjusts control in accordance with vehicle speed and steering angle to realize precise, solid response for an outstanding feel to steering wheel operation. Control is set for more accurate response to vehicle speed, providing a lighter feeling at slower speeds and a firmer, confidence-inspiring feeling at higher speeds. Steering is direct and sharp at just 2.7 turns from lock to lock.

Robust brakes and new electronic brake assist

Large diameter 320 mm ventilated disc brakes in the front and 280 mm solid discs in the rear combine with an 8+9 inch tandem brake booster and 1-inch large diameter master cylinder to realize powerful and stable braking. Electronic brake assist replaces the previous mechanical system, and four-wheel ABS and DSC are also standard equipment.

Mazda 3 MPS dimensions and specifications for EU
Overall length: 4,505 mm
Overall height: 1,460 mm
Overall width: 1,770 mm
Wheelbase: 2,640 mm
Treads (front/rear): 1,535 mm/1,520 mm
Luggage capacity: 300 l with Bose® System
Drive train: FWD
Engine: MZR 2.3-litre DISI Turbo
Displacement: 2,261 cm3
Bore x stroke: 87.5 mm x 94.0 mm
Fuel tank capacity : 60 l
Max. output : 260 PS (191 kW) at 5,500 rpm
Max. torque: 380 Nm at 3,000 rpm
Fuel consumption
Combined: 9.2 l / 100 km
Urban: 13.5 l / 100 km
Extra urban: 7.5 l / 100 km
Emissions ranking: Euro Stage V
Exhaust system: single-nanotechnology
Transmission: 6-speed manual transmission
Differential: Torque-sensing Limited Slip Differential
Max. speed: 250 km/h
0-100km/h (EU): 6.1 s
Steering: Electro-hydraulic power assisted system
Turn lock-to-lock: 2.7
Min. turning circle: 11 m
Suspension, front: MacPherson strut
Suspension, rear: Multi-link
Coil spring rate, front: D26.8 N/mm
Coil spring rate, rear: D29.9 N/mm
Dampers, front: Twintube
Dampers, rear: Monotube
Stabilizer diameter, front: 26 mm
Stabilizer diameter, rear: 25 mm
Front brake type, diameter: Ventilated discs, 320 mm
Rear brake type, diameter: Solid discs, 280 mm
Coefficient of drag: 0.32 Cd
Brake booster: 8" + 9" tandem booster & large 1" diameter master cylinder
Tyres, wheels: Dunlop 225/40 R18, 18x7.5J

2010 Mazda 3

When the first-generation Mazda 3 was released, it introduced a level of driving pleasure and sense of quality which exceeded its class. Five years later, total sales have surpassed 1.8 million units and the Mazda 3 has won a total of 90 automobile awards around the globe. The new Mazda 3 builds on the virtues of the first generation and reflects increasing worries about environmental issues, the rapid expansion of motorization, and growing diversity in the criteria people use to value cars. Development was carried out by R&D staff in Japan, the US, and Europe working together to reflect Mazda's long-term vision for technology development, "Sustainable Zoom-Zoom," which aims to achieve harmony between driving pleasure and environmental and safety features. As a result, the all-new Mazda 3 evolves the original model's acclaimed sporty driving and design, and achieves top class environmental and safety performance.

Program Manager Yoshiyuki Maeda says, "We focused on achieving an exhilarating experience that drivers would sense directly. We targeted dynamic driving performance that responds to the driver's intention and excellent environmental and safety features that offer pride and confidence whenever the driver is behind the wheel. In order to create exhilaration in every element of the vehicle, we worked to enhance each aspect of the driving quality."

Design: inheriting the Mazda 3's established identity while making it more expressive

The design concept for the new Mazda 3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

Exterior design - expressive and emotional styling

A distinctive new front fascia is formed by the 5-point grille and openings at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the front pillars. All the lines seem to flow into the center just below the 5-point grille, which creates a stronger expression of power and dynamism. From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasize the vehicle's compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the hood edge, front fenders and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.

The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasized center-focus design. This concept was carried over from the first generation Mazda 3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the center. The impressive C-pillar design was also inherited from the first-generation Mazda 3 and made more prominent. This was made possible by Mazda's expertise in stamping technology.

Interior design - sophisticated, sporty, and high quality

Inside the all-new Mazda 3 is a sporty yet highly refined cabin. The dashboard sweeps out from the center toward both sides with dynamic flair as though it is flexing powerful muscles. The large center display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the center panel was adjusted after careful analysis of the driver's hand movement, producing a more stylish and dynamic design. A soft, wood grained surface with minimized parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver's connection with the vehicle.

Driving dynamics - The evolution to a more sophisticated sporty ride

The development theme for the all-new Mazda 3's dynamic performance was "exhilarating driving." It refers to the satisfaction derived when a car acts in perfect concert with the driver's intentions. It could also be described as the sense of accomplishment derived when the driver can handle the car easily and have it respond exactly as desired to their will.

Toward this end, the development team didn't settle for merely adding small changes to the already high levels of body rigidity and driving performance. Rather, they made every effort to completely eliminate all negative aspects, from the engine noise, vibration in the body and road noise. At the same time, the team retained all positive aspects including the sound of the engine, the feeling of acceleration, the quality of brake response and control and the road holding sensations.

Powertrains for all driving experiences

The powertrains combine Mazda's typical Zoom-Zoom driving experience with excellent environmental performance to provide exhilarating driving. They transmit just the right amount of G force that perfectly matches the vehicle's actual acceleration. This provides the driver with a more refined experience of oneness with the car. The new engine line up has been tailored for European customers and now includes the newly developed MZR-CD 2.2-litre turbo diesel engine, carried over from the all-new Mazda 6, in addition to the MZR-1.6-litre and 2.0-litre gasoline engines and the MZ-CD 1.6-litre turbo diesel. It is a high-performance clean diesel engine with top class output, fuel economy and quietness. The MZR-CD 2.2-litre turbo diesel engine will be offered in two variants: a high power version with a maximum torque of 400 Nm/1,800-3,000 rpm and a maximum output of 136 kW (185 PS)/3500 rpm, and a standard power version with a maximum torque of 360 Nm/1,800-2,600 rpm and a maximum output of 110 kW (150 PS)/3500 rpm. Both versions have outstanding clean emissions performance, comply with the Euro Stage 5 regulations and feature a Mazda developed unique Diesel Particulate Filter (DPF) technology for more efficient regeneration. Fuel economy is also greatly improved by 7 to 10 percent compared to the MZR-CD 2.0-litre engine equipped in the existing model, attaining 5.4 l/100 km for the standard power version and 5.6 l/100 km for the high power version.

Catalyst that uses single nanotechnology

The MZR 2.0-litre petrol engine underfloor catalyst is the world's first vehicle catalyst to be constructed with single nanotechnology, which controls even finer materials structures than nanotechnology. It is used to embed individual particles of precious metals, which are less than 5 nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.

Power steering, suspension and brake systems

To deliver just the right balance between fuel economy, light steering-wheel operation and a feeling of stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the first generation Mazda 3. The suspension is based on the first generation Mazda 3 system, and has been enhanced to ensure even nimbler response to steering wheel operation, and also to improve roll control and maintain a flatter ride by strengthening the suspension damping. In the brake system, the vacuum booster has been tuned and the feeling of initial brake application has been optimized. The overall result is outstanding response and reassuring linearity under all braking conditions.

Highly rigid body

The basic development concept for the body shell of the all-new Mazda 3 was to improve the overall balance of the body's rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subject to greater stress. Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

Class-leading aerodynamics

We adopted a new approach, called "airflow management," to optimally control the flow of air. Conventional car designs create a large amount of drag, a loss that adversely affects aerodynamic performance. However, the all-new Mazda 3 does not take in excess air and thereby minimizes drag. One specific example is the upper and lower grille openings, which concentrate ram pressure (wind pressure) in a manner that eases the intake of air and directs it effectively to cool the engine. Additionally, the front corners of the upper body were reshaped and round front tire deflectors were added to control the flow of air along the vehicle's sides. As a result, the drag coefficient for the European specification 5-door hatchback and 4-door sedan are respectively 0.30 and 0.28, amongst of the bests in the segment. These measures helped the engineers attain top-class levels for wind noise reduction, high speed stability and fuel economy.

Cabin environment - sense of oneness between car and driver

Aboard the all-new Mazda 3 is a new Human Machine Interface that contributes to the sense of oneness between the car and driver. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

A sporty cockpit that improves functional beauty

The new "zone layout" approach focuses on improving visibility and more intuitive controls which provide "a sense of the car and driver as one" and "a reassuring sense of confidence that frees the driver to concentrate on driving." First, the Mazda 3 development team integrated the information display and positioned it towards the front in the optimal "zone." This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single "zone" closer to the driver's hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

Multi information display (MID)

Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

Seats that fit better, provide greater support and are more functional

The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda 3 to increase the leg support for a better fit. The seat backs were also extended by 35mm, which better supports the occupant's posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to 3 different drivers by recognizing the code of the key fob. High-grade models feature standard sports seats.

New welcoming functionalities

The interactive lighting control increases anticipation of a Zoom-Zoom driving experience. For example, when the driver unlocks the car door, the cockpit spotlight, room lamp and lights in the door handles illuminate in sequence, along with the meters and centre display, to gently welcome the driver and passengers (depending on grade). The illumination even responds when the driver operates the controls, strengthening the interactive communication between driver and car.

Substantially reduced road and wind noise

Many improvements were made to structural rigidity and powertrain NVH performance to provide a quieter, more pleasant ride, including the reduction of high frequency booming noise sometimes heard when decelerating while further evolving a sporty engine note. Increasing the rigidity of components and joints also helped to deliver a quieter ride that rates among the class leaders. The sound pressure level of road noise was curtailed by 6 to 11 percent over the previous model, and wind noise was reduced by approximately 6 percent, to 59.0 dB at 100 km/h with a 5 m/s crosswind, placing the all-new Mazda 3 among the quietest in the class.


As well as improving passive safety technologies, Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting edge active safety technologies featured on the all-new Mazda 3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signaling system(ESS) as standard equipments, and bi-xenon headlights with a pivoting adaptive front lighting system (option). New features include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Wind Shield (option). The new model's passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda 3 at the level of the top marks in collision safety testing around the world.

Environmental performance

The all-new Mazda 3 offers excellent environmental performance that conforms to Euro Stage 5 regulations (apart from models with the 1.6-litre gasoline and diesel engines). This was achieved thanks to innovations including the new MZR-CD 2.2-litre diesel engine, optimized engine control, Mazda's Electro-Hydraulic Power Assisted Steering system (EHPAS), outstanding aerodynamics and comprehensive weight reduction efforts. The MZR-CD 2.2-litre standard power version is approximately 10 percent more efficient than the MZR-CD 2.0-litre engine of the first-generation Mazda 3.

Efforts to promote vehicle recycling

Mazda has achieved recyclability ratios of over 90 percent. Beginning in 2005, Mazda also became the first in the auto industry to fully implement 'bumper-to-bumper recycling' that recycles material from damaged bumpers. Additionally, we have completely eliminated the use of lead, hexavalent chromium, cadmium and mercury, with the exception of exempt parts. Mazda led the motor industry by being the first to adopt a low-VOC sealer that reduces toluene emissions to less than one tenth of conventional sealers. Furthermore, all of Mazda's domestic production sites have attained ISO 14001 certification.

2009 Mazda RX-8

Launched in 2003, the Mazda RX-8 hit the global market with a serious bang. The RX-8 has won more than 50 global awards since its release including 2003 RJC Car of the Year in Japan Australia's Wheels magazine's Car of the Year for 2003, 2003 International Engine of the Year, 2004 Singapore Car of the Year, the 2004 U.S. Best Sports Car and UK Car of the Year 2004. It was also named on Car and Driver magazine's Ten Best list for 2004, 2005, and 2006. All together, Mazda has sold nearly 167,000 RX-8s around the world.

For 2009, Mazda will further the evolution of the four-door, four-seater sports coupe, giving Mazda RX-8 a refreshed exterior and interior design, enhanced performance and a new R3 sport package for the ultimate driving enthusiast.

Unchanged is the core of the Mazda RX-8 - a high-powered, lightweight and perfectly balanced machine powered by the world-renowned twin-rotor RENESIS rotary engine.

"Dating back to the Cosmo Sport released in 1967, every sports car ever developed by Mazda has had the same fundamental mission - to provide car lovers with a vehicle that's fun-todrive, exciting to look at and easy to own," said Tetsu Nakazawa, Mazda North American Operations' Mazda RX-8 vehicle line manager. "The new Mazda RX-8 embodies that mission, conveying the unique and distinctive Mazda brand DNA to the fullest."

To enhance the highly successful Mazda RX-8, Mazda engineers focused on innovation in three key areas for the new Mazda RX-8: styling, performance and packaging. "The enhancements made to Mazda RX-8's exterior, interior, packaging and performance takes it to a whole new level of visual and driving excitement," remarked Nakazawa.


Mazda RX-8 was designed with an athletically sculpted exterior that provides a sense of originality that's unrivaled in the marketplace today. The new Mazda RX-8 receives design enhancements that are meant to freshen the styling and give Mazda RX-8 a new look, without impairing the basic design theme. Refinements for the new Mazda RX-8 include restyled front and rear bumpers and front fascia; sporty, high quality finish front and rear headlamps; and larger exhaust pipes (now measuring 90 mm across). The new Mazda RX-8 also offers a new five-spoke wheel design featuring a symbolic and sporty design reminiscent of the rotary engine, with different arrangements for each wheel size.

Taut muscular lines give Mazda RX-8 the liberating look of an athlete in motion. The muscular styling maintains classic sports car proportions while adding a Zoom-Zoom edge that is unmistakably Mazda.

The RX-8's unique "freestyle" four-door design is proof that a true sports car does not need to sacrifice space or convenience for performance. The advanced design of the rear-hinged rear doors provides a large door opening, allowing adult-sized passengers to easily enter and exit the vehicle. This design is also advantageous when securing a baby or a small child in the back seat. With a spacious rear seat area providing ample passenger room for four full-size adults, and enough trunk space for a weekend's worth of luggage, this sports car proves its versatility.

The Mazda RX-8's exterior styling presents a genuine sports car form, while the interior boasts a comfortable and intelligently designed cabin. Minor enhancements were made for the new Mazda RX-8 to provide a simple and functional interior design that supports driving pleasure. The center IP shape was redesigned to give a feeling of dynamic movement, a variable red-zone was added to the tachometer that will rise as the engine comes to operating temperature and a new steering wheel and redesigned front and rear seats are also added.

An extremely low cabin floor allows the seats to be mounted low in the chassis, which, along with a low instrument cluster and hood, allows a low center of gravity and allows outstanding occupant visibility. Mazda designers concentrated on the shape of the front seat backs and the rear seat cushions to ensure adequate rear-seat knee room. Front seat slide-rails are positioned to allow maximum leg room for rear-seat passengers.

The rotary design element is incorporated through the interior of the Mazda RX-8 in creative ways, appearing in the seats. The stylish cabin also evokes a sense of luxury and high-end quality. Mazda's design team examined every aspect and component of the interior and has created an elegant, driver-centric atmosphere. Through the use of advanced ergonomic research, Mazda engineers determined that improper seating posture is a major cause of driver fatigue and built in optimum support in the front seats to help offset discomfort. In addition, the color of the Mazda RX-8's instrument cluster was developed to reduce eye fatigue and strain.


Through-and-through, the Mazda RX-8 is a pure sports car that gives the driver an exciting and dynamic experience. For the new Mazda RX-8, engineers improved body rigidity through the addition of structural reinforcements, by adding a trapezoidal strut tower bar and enhancing the local rigidity of the front suspension tower areas. Also, the rear suspension geometry has been reconfigured for better handling performance and driveshaft rigidity is improved, lowering NVH levels and improving performance.

In addition, the differential gear ratio on manual transmission-equipped cars is lowered from 4.444 to 4.777 for improved off-the-line performance. While minimal, these performance changes give Mazda RX-8 increased acceleration and performance, as well as even greater responsiveness to the accelerator pedal - always a rotary-engine and Mazda RX-8 hallmark.

To achieve this sophisticated dynamic, Mazda utilizes the advanced RENESIS (Rotary Engine genesis - or rebirth of the rotary engine) engine. The Mazda RX-8 remains the only mass-produced rotary-powered passenger car in the world. While exhibiting unusually high power output for a naturally aspirated engine, RENESIS outstrips comparable reciprocating engines in terms of acceleration, the feeling of power in reserve and quick response.

The new Mazda RX-8 is available as either a 232-horsepower model fitted with a sixspeed manual transmission, or a 212-horsepower model fitted with a six-speed Sport A/T automatic with steering-wheel-mounted paddle shifters for a Formula 1-style driving experience.

By turning a triangular rotor in a cocoon-shaped combustion chamber, the Mazda RX-8's rotary engine efficiently performs the four processes of intake, compression, combustion and exhaust. The RENESIS engine is remarkably smooth and high revving — all the way to 9,000 rpm (7,500 rpm on Sport A/T-equipped models) — and offers a smaller engine footprint than traditional internal combustion engines (some 60 percent smaller and lighter than a comparably powered V-6, and 40 percent smaller and lighter than a four-cylinder). In fact, the packaging and styling that define the Mazda RX-8 would not have been possible had Mazda engineers chosen a conventional piston engine.

Improving upon 40 years of rotary designs, the RENESIS engine features side intake and exhaust ports with nearly 30 percent more intake port and twice as much exhaust port than its predecessors. The efficiencies gained through shortening intake/exhaust overlapping period and using the larger intake and exhaust ports in delivering world-class performance.

The Mazda RX-8's normally aspirated 1.3-liter engine might appear diminutive to the untrained eye when compared to large-displacement V-8s or heavyweight V-10s or V-12s. However, through the incredible efficiencies of a rotary powerplant, an advanced three-stage intake system and an electronic throttle, the RENESIS engine delivers smooth, linear power on a grand scale.

The Mazda RX-8 uses an aluminum double-wishbone front suspension, reducing unsprung weight over the use of steel components. By mounting the upper and lower arms on a highly rigid sub-frame, the long arms ensure linear alignment changes throughout the jounce and rebound of the front wheels. All corners are fitted with mono-tube gas-filled shock absorbers designed with large-diameter internal pistons and valving, which offer excellent road feedback and a smooth ride.

An electric rack-and-pinion power-steering system transmits just the right amount of road information back to the driver. Mazda engineers have chosen to pursue their own path by using an electric motor for steering assistance rather than a conventional power-steering pump. The electric motor provides additional assistance at low speeds to ease parking and reduces steering assistance at higher speeds to provide greater road feel, responsiveness and feedback. And, in keeping with the rest of the development on Mazda RX-8, it is far lighter and easier to package than a conventional power-steering rack.


To cater to the driving-conscious enthusiast, the new Mazda RX-8 will offer a new R3 sport package. Providing the very best in rotary-powered motoring, the R3 harkens back to the R1 and R2 packages offered on the mighty third-generation Mazda RX-7, and adds a sport-tuned suspension with Bilstein shock absorbers and front suspension crossmembers filled with urethane foam. Filling the crossmembers makes for a smoother ride, minimized NVH and greater suspension control.

On the visual side of the package, a rear spoiler, side sills, fog lights and sporty front bumper are added to give an aggressive appearance, along with 19-inch forged aluminum-alloy wheels with high performance tires. Inside, the R3 adds a 300-watt Bose® audio system with Centerpoint® surround sound and AudioPilot® noise compensation technology, Bluetooth hands-free phone system, front Recaro sport seats with leather side bolsters, leather-wrapped parking brake handle and Mazda advanced keyless entry and start system.

Three other trim levels are also offered including: a Sport trim, a Touring trim (adds HID headlights, fog lamps, auto dimming mirror with Homelink® and 6-disc auto changer on top of the Sport trim features and DSC; add 18-inch wheels, a limited-slip differential, sport-tuned suspension and larger front disc brakes to these items for A/T cars, and Bose® audio system, moonroof, SIRIUS satellite radio are offered as the package option), and a Grand Touring trim (on top of the Touring trim features, adds automatic air conditioner, Bluetooth hands-free phone system, Bose® audio system auto headlight, rain sensing wiper, poweradjustable driver's seat with lumbar support and memory function, leather seating surfaces — heated front seats— and heated outside mirrors and Mazda Advanced Keyless Entry & Start system. A DVD-driven satellite-navigation unit is available as a stand-alone option and uses a single DVD for mapping the entire United States and portions of Canada. Additionally, a moon roof and SIRIUS satellite radio are offered as an package option.)

All Mazdas come with a roadside assistance program. With a call to a toll-free number, owners can access roadside assistance 24 hours a day, 365 days a year throughout the United States and Canada. In addition, a comprehensive three-year/36,000-mile warranty covers every part on the vehicle except those subject to normal wear. Also, all models receive a fiveyear/ 60,000 mile powertrain warranty and a five-year/unlimited-mileage corrosion warranty.


When designing the Mazda RX-8, safety was given as much of a priority as was performance. For Mazda, the safety process incorporates both accident avoidance and accident protection. In effect, this approach to safety means the RX-8 can help the driver avoid various dangers and protect occupants in the unfortunate event of a collision. In rollover tests performed by the National Highway Traffic Safety Administration (NHTSA), the Mazda RX-8 achieved an impressive five-star rating.

Mazda engineers integrated numerous active and passive safety elements throughout the car. Active safety features, which require input from the driver, include the use of large ABSequipped disc brakes on all wheels as well as precise steering and suspension systems. Dynamic Stability Control (available on Sport models with Performance package, standard on Touring and Grand Touring) delivers a superior level of handling that can be disabled when driving and road conditions allow safe operation.

Passive systems, or those that take effect automatically without the driver's involvement, also are present throughout the Mazda RX-8. Despite the absence of a center B-pillar, the Mazda RX-8 has an exceptionally rigid body, accomplished through the use of the vertical pillars built in the rear doors and a series of locking pins, which hold the doors together and bind each door directly into the roof and floor. Integrating the frame components helps dissipate crash energy through the vehicle's structure.

Other standard passive systems on the Mazda RX-8 include front airbags, seat-mounted sideimpact airbags and side-curtain airbags. Additionally, the front end and engine bay have ample crumple zones, the front seats are designed to reduce whiplash injuries, the brake pedal is designed to break away in the event of a collision of sufficient force to protect feet and legs and all four seating positions are fitted with three-point seatbelts. Even pedestrian protection was considered, as the RX-8 is fitted with Mazda's "shock-cone" hood design that yields more to the impact of a pedestrian onto the hood than a standard design, yet is strong enough to not deform in normal use.