Saturday, March 12, 2011

{behind the scenes: miss dior chérie}


{p.s.} more at this is glamorous

{photographer: david bellemère}






{michaela bodenmiller by david bellemere for elle russia, march 2011 via oh fashion models}
What is Magazine GWP?

GWP stands for Gift-With-Purchase.
It is the trend now for Japanese Fashion Magazines to tie up with popular brands to
launch branded gifts every month. Of course, you cannot compare the quality of
these gifts with the full retail priced items from the same brand. But the affordable
prices of these magazines is the reason why they are so highly sought after.

What are Mooks?

Well, these are brand-specific publications with gift. The term Mook is actually
a combination of the words Magazine + Books. It usually features the upcoming collection
for that brand, some information about the brand history, designers etc.

Please Note:
Having explained about what GWP/Mook are, we will not be
entertaining any questions about the authenticity of these items.
we are only selling the items no catalogue/magazine is included.