Volkswagen India has a potent hatchback in its hands, the Polo. The Volkswagen Polo’s build quality matches cars that are several segments higher. The bold crisp look of the Polo and the VW badge has fetched a substantial amount of bookings despite its high cost tag.
The Volkswagen Polo received a first rate number of bookings and VW India is unable to meet the demand for the Polo. The Polo has a waiting period of 4 to 6 months currently and there's numerous customers who are growing impatient and cancelling their bookings. That’s the saddest thing that can happen to a carmaker.
Volkswagen India has delivered 4,500 Polos so far and it's an order backlog of over 10,000 currently.
The Volkswagen Vento would be reaching showrooms by the finish of this year and they feel the Vento (if priced well) could run off to become a immense success and receive a sizable number of bookings. This might further add to Volkswagen’s woes as order backlogs would continue to increase leading to losing customers because of long waiting periods.
VW India could also delay the Vento’s launch till they clear the order backlog for the Polo sufficiently.